Taking Risks and Deconstructing the Hype in Marketing with Michael Schein

Dr. Chris E. Stout
3 min readMay 1, 2019


How do you feel about marketing? If you’re in sales or have a business, it may be your life blood. But we are all consumers, and sometimes we may feel a bit overwhelmed, spammed and scammed. If that resonates with you, then you’re going to like this episode with Michael Schein, sort of a guerrilla Seth Godin in my opinion.

Michael is the CEO of MicroFame Media, a digital marketing company that implements systems and process that turn businesses into recognized authorities in their fields. His approach is as refreshing as it is successful. He has created or facilitated the production of content for companies such as eBay, LinkedIn, TESLA, and Citrix to name a few.

Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind the VH1 hit show, Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series.

Michael was an original co-host of the podcast “Access to Anyone” with Michael Roderick, he writes regularly for publications such as Fortune, Forbes.com, Huffington Post, and Inc. I first came across his work via two pieces he had written — one on Tony Robins and the other on Gary Vaynerchuk, both of which took a bit of a different view than that of many — somewhat of an Emperor and no clothes perspective, and I liked that. No drinking of the Kool Aide in this episode where he discusses the response he got back from Gary following his post, and the counter-tribe that evolved following that.

In some ways, this may be one of the most controversial episodes to date, as Michael takes on some of the proverbial sacred cows of the marketing industry with an intelligent and informed point of view. It’s not to be missed no matter what you do.

Michael is a sharp-witted writer in an entrepreneur’s clothing. His perspectives on “hype” are historically informed and used for good rather than evil. He lives his life in full, and is…