Taking Risks and Deconstructing the Hype in Marketing with Michael Schein

How do you feel about marketing? If you’re in sales or have a business, it may be your life blood. But we are all consumers, and sometimes we may feel a bit overwhelmed, spammed and scammed. If that resonates with you, then you’re going to like this episode with Michael Schein, sort of a guerrilla Seth Godin in my opinion.

Michael is the CEO of MicroFame Media, a digital marketing company that implements systems and process that turn businesses into recognized authorities in their fields. His approach is as refreshing as it is successful. He has created or facilitated the production of content for companies such as eBay, LinkedIn, TESLA, and Citrix to name a few.

Michael graduated from the University of Pennsylvania with Honors and got his start at Spin the Bottle, the production company behind the VH1 hit show, Pop Up Video. He also created, ran, and moderated the New York Tech Alliance’s Interactive Marketing panel series.

Michael was an original co-host of the podcast “Access to Anyone” with Michael…