Robin Landa on Strategic Creativity, Effective Ideation, and The New Art of Ideas

Dr. Chris E. Stout
9 min readMar 1


In a world with a surplus of ideas, what separates a good idea from a bad one? How can we learn to cultivate a mindset that produces the kind of ideas people can’t turn down?

Many can’t generate solid ideas. They may offer up tired or reused ones, or they may generate lots of ideas but none that have traction.

A great idea presents as a well-formulated thought or plan of action that spurs growth, change, advancement, adaptation, or new insight. Worthwhile ideas move the needle; they can change the playing field altogether.

One of the most innovative thinkers in this area is Professor Robin Landa, author of The New Art of Ideas: Unlock Your Creative Potential, which is designed to help readers consistently produce worthwhile ideas by becoming nimble, and imaginative thinkers.

Robin holds the title of Distinguished Professor at the Michael Graves College at Kean University. She has written 25 books about creativity, graphic design, advertising design, branding, and drawing, including: Strategic Creativity: A Business Field-Guide to Advertising, Branding, and Design (a #1 ranked new release in two different categories on Amazon), Nimble: Thinking Creatively in The Digital Age, Graphic Design Solutions, Designing Brand Experiences, and Advertising by Design.

She has won numerous awards for her writing, research, teaching, design, and humanitarian work. Robin is a former chair of the governance board of Design Incubation, a design research and practice organization, and serves as a creative consultant to the C-suites of various international corporations.

Named “one of the great teachers of our time” by the Carnegie Foundation, she has taught university students as well as industry professionals how to generate worthwhile ideas. It’s no surprise people consider Robin a creativity authority, but she’s more than that, as she uses her creative powers for good, not evil.

With a strong moral compass, she asks her students, the faculty she mentors, as well as the many Fortune 500…