Member-only story
Michael F. Schein on How to Learn the Science and Master the Art of Hype
Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches us how.
I’m so happy to have Michael F. Schein back on the show for a round-two. Michael was first on in episode #30, and as he has a new book debuting, The Hype Handbook, I wanted to have him back on and tell us about it.
Michael is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. His client list includes eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California — Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix — just to name a few.
Before that, Michael was the VP of Solution Development at The Results Companies, where he developed and launched the company’s first content marketing campaign. During his time there, the company’s revenue grew from less than $20M to over $100M.
